Personetics Podcast EP15 With WaFd CEO Brent Beardall
In this episode of the “Banking on Innovation Podcast” by Personetics, our host Jody Bhagat engages in a captivating conversation with Brent Beardall, the CEO of WaFd Bank. Despite surviving a near-fatal plane crash in January 2023, Brent shares profound insights into leadership, customer centricity, and technology’s role in modern banking.
Brent opens up about his perspective on life after facing unimaginable challenges and emphasizes the importance of appreciating each day. He shares how his accident has instilled in him a deep sense of gratitude and the gift of being present in every moment.
The conversation delves into Brent’s leadership philosophy, emphasizing the significance of cultivating a culture with people who genuinely care. He believes that the culture within an organization is a reflection of how its leaders live their lives. Brent’s approach to leadership prioritizes integrity, client well-being, and making a meaningful impact.
As the discussion unfolds, Brent sheds light on WaFd Bank’s journey in creating raving fans among its customers. He highlights the impressive transformation in their Net Promoter Score (NPS), emphasizing the role of incremental technological advancements in building trust and emotional engagement with customers.
Brent also reflects on the challenges faced by the banking industry earlier this year, highlighting the need for financial vigilance and technological innovation to withstand economic fluctuations and stay competitive.
Looking to the future, Brent envisions a digital-first bank that focuses on personalized customer experiences. He believes that by leveraging customer data to anticipate their needs, banks can create a profound sense of trust and support, where customers know their bank has their back.
The conversation touches on voice banking, the “Wow” factor, and the importance of taking calculated risks in the pursuit of innovation. Brent believes that constant creativity, combined with a willingness to accept failure, is key to staying ahead in the ever-evolving banking landscape.
The episode wraps up with Brent providing valuable insights into leadership, customer-centric banking, and the evolving role of technology in the industry. Brent Beardall’s journey and wisdom serve as an inspiring example for leaders striving to create a meaningful impact in the world of banking.
Read more in our blog
