How Personetics and Central Bank Drive Customer-Centered Banking
Central Bank, a Midwest-focused community bank with a dedicated technology division and a history of innovation, partnered with Personetics to elevate its mobile banking platform.
Their vision was straightforward: treat online customers as real people while staying true to their community-banking roots. Using Personetics’ Cognitive Banking platform, Central Bank now analyzes transaction data to provide customers with timely financial insights through its mobile app.
The results are impressive:
- 32.5 million unique insights delivered to customers since implementation.
- 29% digital engagement rate and a 22.9% click-through rate demonstrate that customers find the insights relevant and actionable.
- Net Promoter Score of 70.6 significantly exceeds industry averages.
- 4.9/5 star rating on mobile app with over 49,000 reviews.
When Central Bank started working with Personetics, it changed how the bank approached financial tools for customers. Instead of asking people to manually sort transactions and create budgets, the Cognitive Banking platform does the heavy lifting automatically, bringing important insights to the surface.
Banks that fail to adapt risk losing customers, while those that innovate stand to win.
Download the case study to gain key insights and stay ahead in the AI-banking era.
